Privacy policy for Jysk Feriehusudlejning

Last updated: November 2026

At Jysk Ferie we take good care of the information you give us. Here you can read which personal data we process when you rent a holiday home, let your house through us, visit our website or contact us – and what rights you have.

1. Who is responsible for your data?

Jysk Feriehusudlejning ApS is the data controller.

Jysk Feriehusudlejning ApS
CVR no. (Danish company number) 44946696
Badevej 11F, Søndervig, 6950 Ringkøbing, Denmark
Phone +45 78 79 77 76
Email info@jyskferie.dk

If you have questions about how we process your data, please write to info@jyskferie.dk.

2. When you rent a holiday home

Data: name, address, nationality, phone, email, details of the rental (house, period, number of guests, pets, extras and special requests), payment details, IP address when booking on the website, and the name and age of fellow travellers if you provide them.

Purpose: to enter into and carry out the rental agreement, send confirmation and practical information, handle payment, keys, service and any damage, and comply with Danish bookkeeping rules.

Legal basis: performance of a contract (GDPR Art. 6(1)(b)), legal obligation (Art. 6(1)(c)) and our legitimate interest in running and improving our business and preventing fraud (Art. 6(1)(f)).

Bookings via portals: If you booked through a partner, such as Feline, Airbnb, Booking.com or Nordsee Holidays, we receive the data from the portal that is needed for your stay. The portal is itself responsible for the data it collects.

The homeowner: The homeowner can see the guests' names and nationality in their owner login, so they know who is staying in the house.

Guest login: If you create a guest login, we store your name, email, address and phone so you can view and change your bookings. You can ask us to delete the profile at any time.

3. When you let your house through us

Data: name, private address, email, phone, bank details, information about the house and the rental, and personal identification number (CPR), tax identification number or company number.

Purpose: to carry out the agency agreement, settle rental income, give access to the owner login and report to the Danish Tax Agency.

Legal basis: performance of a contract (Art. 6(1)(b)). We process the identification or tax number because tax rules (DAC7) require us to report rental income to the Danish Tax Agency (Skattestyrelsen) (Art. 6(1)(c)).

4. When you visit our website

We use cookies and similar technologies. Necessary cookies make the website and booking work. All other cookies are only set if you have consented in our cookie banner (Cookiebot). You can change or withdraw your consent at any time via this link: Change cookie settings.

With your consent we use:

• Google Analytics – statistics on how the website is used.
• Microsoft Clarity – records clicks, scrolling and mouse movements so we can see where the website is hard to use. Text typed into forms is not recorded.
• Google Ads and Meta (Facebook/Instagram) – measuring our ads and showing ads for Jysk Ferie to people who have visited the website (remarketing).

The trackers are managed through Google Tag Manager, and part of the measurement passes through our own measurement domain (sscollect.jyskferie.dk) before it is forwarded. This too only happens with your consent.

Data: IP address, device and browser information, which pages you visit and how you use them.

Legal basis: your consent (Art. 6(1)(a) and the Danish cookie rules).

The full list of cookies, their purpose and lifetime can be found at jyskferie.com/cookies.

5. Newsletter

If you sign up for our newsletter, we process your email address, your name (if provided), your preferences and information about which emails you open and click on. We use this to send newsletters and make the content relevant to you.

Sign-up runs through Sleeknote ApS (Aarhus), which stores your email and IP address as proof of consent and deletes them after 3 months. Newsletters are sent via Agillic A/S (Copenhagen). Both are our data processors, and the data is stored in the EU.

Legal basis: your consent (Art. 6(1)(a)). You can unsubscribe at any time via the link at the bottom of every email.

6. When you contact us

When you write or call us, we process the information you give us in order to help you (Art. 6(1)(b) or (f)). Please never send identification numbers or other sensitive data by ordinary email.

Social media: If you message us or comment on our posts on Facebook or Instagram, we process your name, profile name and what you write so that we can reply (Art. 6(1)(f) – or (b) if it concerns a booking). If your message is relevant to a booking, we store it with the booking. The platforms also process your data under their own terms, and Meta is joint controller with us for the statistics about our page. Please never share identification numbers or other sensitive data via social media.

7. Competitions and reviews

If you enter a competition, we process your name, email and address to find and contact the winner (consent, Art. 6(1)(a)). Entry lists are deleted no later than 12 months after the competition.

If you fill in our questionnaire after your stay and agree to it, your name and comment may be shown on the website and shared with the homeowner. You can ask us to remove it at any time. Reviews you have written on a booking portal such as Airbnb may also be shown on our website – without your name, only with language and country.

8. Who do we share data with?

Data processors – only process data on our instructions and under a data processing agreement:

• BookingStudio – booking and owner system (data in the EU)
• Inetdesign ApS – website and booking platform
• Agillic A/S and Sleeknote ApS – newsletter
• QuickPay and Nets – card payments
• e-conomic – accounting
• Microsoft – email and documents (Microsoft 365)
• Google, Meta and Microsoft Clarity – only with your consent, see section 4

Independent controllers:

• Codan Forsikring – we pass on your name, address, email, phone and booking number so you are covered by the cancellation and travel insurance. Codan is itself responsible for this data.
• Nordsee Holidays 2019 P/S – a partnership of Danish tourism businesses that we are part of. We pass on name, address, email, nationality, purchase history, questionnaire answers and IP address to a shared data hub used to analyse customer groups and target marketing from Nordsee Holidays and its partners via Google and Meta. The legal basis is our legitimate interest (Art. 6(1)(f)). You can object at any time – write to info@jyskferie.dk and we will stop sharing your data.
• The Danish Tax Agency (Skattestyrelsen) – reporting of homeowners' rental income (DAC7).
• Public authorities, police and auditors when required by law.

9. Transfers outside the EU

Google, Meta and Microsoft may process data in the USA. These companies are certified under the EU-U.S. Data Privacy Framework, which the European Commission has recognised as providing an adequate level of protection. They also use the European Commission's standard contractual clauses. Transfers only take place if you have consented to the cookies concerned.

10. How long do we keep the data?

• Guests: 5 years after the end of the financial year in which the stay took place (Danish Bookkeeping Act). The data is then deleted or anonymised.
• Homeowners: 5 years after the end of the financial year in which the agency agreement ended.
• Guest login: until you ask us to delete it, or when it has not been used for 3 years.
• Newsletter: as long as you are subscribed. Proof of consent is kept for 2 years after unsubscribing.
• Enquiries: 2 years after the matter is closed, unless they form part of a booking or agreement.
• Competitions: 12 months.
• Cookies: see the lifetime in the cookie overview.

We may keep data longer if necessary to establish, exercise or defend legal claims.

11. Your rights

You have the right to:

• access the data we hold about you
• have incorrect data corrected
• have data erased when we are no longer allowed or required to keep it
• have processing restricted
• object to processing based on our legitimate interest – and always to direct marketing
• receive your data in a commonly used, machine-readable format (data portability)
• withdraw consent – this does not affect processing carried out before you withdrew it

Write to info@jyskferie.dk. We reply within one month. We may ask you to confirm your identity before we hand over any data.

We do not make decisions about you based solely on automated processing.

12. Complaints

If you are unhappy with how we process your data, please contact us first. You can also complain to the Danish Data Protection Agency: Datatilsynet, Carl Jacobsens Vej 35, 2500 Valby, Denmark, dt@datatilsynet.dk, phone +45 33 19 32 00, www.datatilsynet.dk – or to the data protection authority in the country where you live.

13. Changes

We update this policy when we change how we process data, for example when we start using a new system. The date at the top shows when it was last changed. If the changes are significant, we will notify you directly if we have your contact details.